work history

A seasoned communicator with a wealth of senior management, editorial and production experience across print, digital and broadcast media and publishing.

An engaging interviewer, skilled copywriter and editor, and innovative marketing strategist with well-honed project management skills and a strong creative focus informed by real commercial acumen, most recently in a client-facing role producing complex, high-value bid response documents for a variety of FTSE100 companies.

Career history

Shine Bid Services, London: 2012-13

Lead writer for professional services company supporting international construction and infrastructure businesses to win large scale contracts in competitive bidding environments.

Responsibilities include commissioning, researching and presenting intel reports and leading client kick-off meetings, identifying offer and USP, the key evaluators and their drivers; managing, writing, sub-editing and proof-reading bid responses, including copywriting, updating and managing app CMS (iOS and Android); website, promo material and newsletter copywriting; social media engagement.

Projects included Google’s King’s Cross offices (£1bn), the Bank Underground Station redevelopment (£500m), the St James’ Market development (£450m), the One Mitre Square office development (£110m), and Great Ormond Street Hospital’s Phase 2B redevelopment (£50m), as well as various Priority Schools Building Programme batches in the Midlands, North East and South East, Bracknell Northern Retail Quarter, and the new Lycée Français Charles de Gaulle in Wembley.

Persian Cat Press, Manchester: 2011-12

Marketing & PR manager for digital publishing start-up, responsible for establishing the Persian Cat Press brand by formulating and implementing a marketing strategy for original interactive narrative iOS apps for younger children, teens and young adults, and adults.

Key responsibilities encompassed writing and distributing all marketing and publicity material, including all SEO website and social media content, recruitment advertising and funding proposals. I also recruited and commissioned the freelance reviewers for the Cat-Nav discovery app.

As well as building an enthusiastic and engaged following Persian Cat Press on various social media platforms (directly driving traffic to the company’s titles in the App Store and iTunes), I was able to garner positive coverage for Persian Cat Press’ apps in the Guardian, Forbes, the Manchester Evening News, How-Do, the Big Issue North, Creative Times, Kirkus, Children’s Technology Review, Digital Storytime, PadGadget, Appolicious, Apps Magazine, the iMum and 148Apps.

Tribal 24, Manchester: 2010-11

Launch editor of what’s on/accommodation website It’s Manchester, responsible for formulating editorial strategy, identifying appropriate SEO keywords and writing, researching, filming and editing all online content.

The Guardian, London: 2010

Freelance contributor to the Society section of the Guardian, researching and writing features and conducting interviews.

UCLan, Preston: 2009

Co-ordinating the launch of Bespoke, a social inclusion and digital media project. Liaising between local, national and international partners and writing, subbing and proofing website and marketing copy.

North West Tonight, BBC Television, Manchester: 2009

Placement broadcast journalist with the BBC’s regional daily TV news programme, researching stories and interviewing a variety of subjects for broadcast packages.

Jordan Communications, Nelson: Apr 2008-09

Launch editor and editorial director of Ism magazine, a monthly international mobile search title. Overseeing production, including commissioning and writing for print and online publications.

Sony PlayStation, Manchester: 2007

Commissioned to write and film daily news, reviews and vox pops from Manchester International Festival for the headline sponsor’s website.

Sport Newspapers, Manchester: 2007-08

Freelance page editor subbing copy onto pages, fact-checking and writing headers and captions for the Daily Sport newspaper.

Associated Newspapers, Manchester: 2004-09

Freelance news sub editor subbing copy onto pages, fact-checking, proofreading and sending to print regional editions of the Metro.

CAN/CDAG, Manchester: 2004-05

Launch editor of Dxn Magazine, a BME arts quarterly funded by Manchester City Council’s Cultural Diversity Advisory Group and Community Arts North West, identifying and commissioning contributors, writing profiles and interviews and overseeing all aspects of production.

Other freelance roles: 2004-Present

Conducting interviews and researching and writing features about a broad range of subjects for City Life, Flux, Ammo City, Creative Times, Planet Confidential, Etc magazine and the Big Issue. Also writing SEO copy for full-service digital agency Gumpo.

The Big Issue in the North, Manchester: 1996-2004

Arts, features and deputy editor, researching, commissioning and writing features. Overseeing all stages of production, including final proofing and sending to print, and liaising between editorial, advertising and fundraising departments. Staff and budget management.

Other freelance and staff jobs: Pre-1996

Contributor to the NME, iD, MixMag and the Leeds Other Paper/the Northern Star, and launch editor of Brag Magazine.

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